Welcome to Intelligent Luxury

Editorialist YX fuses personal styling, content, and shopping in one seamless
digital experience driven by proprietary technology, e-commerce tools,
and luxury fashion content.

Private Client

Editorialist YX Private Client membership service is our flagship offering for the true luxury goods consumer. The service combines high-end styling with personalized technology to seamlessly integrate your wardrobe with your lifestyle.

Our style advisors work with you one-on one to edit, inventory, and digitize your wardrobe, shape and build your collection, and create unique outfits for every event, season and occasion.

Media

Editorialist.com merges content and commerce by delivering a mix of aspiration and access.

Our editorial stories are written by Editors, Stylists and Influencers. All content is designed with a sophisticated and affluent consumer in mind. Stories connect readers with product and service solutions across luxury fashion, accessories, beauty and wellness.

Creative Services

EYX Creative expands on Editorialist’s luxury aestheticism and applies its preeminent creative expertise for luxury brands and marketers. Our rarified access to the top industry talent and deep editorial story-telling knowledge, combine to create carefully crafted campaigns and impactful branded content that is powered by deep data insights to drive maximum impact and ROI.

We legitimize brands and engineer a creative pathway to consumer engagement.

Partner With Us

Editorialist YX focuses on influence over reach.

Our omnichannel approach reaches an ultrahigh net worth audience interested in discovery, style insight, and shopping—from authoritative sources. Our platforms (Editorialist.com, YX App, Social & EYX Creative) connect your brand with an affluent consumer through personal and engaging strategies in a digital-first experience—Intelligent Luxury.

Editorialist YX private clients, the sole users with access to the YX app, represent a discerning, diverse UHNW group who invest in a lifestyle inclusive of luxury goods, travel experiences and culture. Introduction of our private clients to brands and retailers is made on a one-to-one basis via the YX app and is limited to client interests and preferences.